Heritage GB, owners of Lightwater Valley, today announced the launch of a new Recycle Zone scheme at Lightwater Valley Theme Park, supported by Coca-Cola Enterprises Ltd (CCE). This will see 10 recycling collection points, distributed throughout the theme park to encourage visitors to recycle their used food and drinks packaging.
Research suggests that the scheme will be particularly well received by locals enjoying the Lightwater Valley Theme Park and parkland. According to a survey conducted by CCE*, a substantial 89 per cent of people in Yorkshire believe that it is important to make ‘on-the-go’ recycling facilities accessible. Whilst 85 per cent of respondents from Yorkshire recycle regularly (weekly or more) in their homes, nearly 73 per cent said that they would recycle more frequently if there were more public recycling facilities in their area.
Recycle Zone is a public facility for recycling soft drinks packaging, developed and co-funded by CCE with the goal of encouraging people to recycle their cans and plastic bottles when they are away from home. The Recycle Zone project is a partnership between CCE and recycling charity RECOUP, which combines each organisation’s expertise and forms part of CCE’s wider Keep It Going sustainable packaging programme. There are currently over 120 zones in high footfall locations across Great Britain.
CCE said: “Over recent years, recycling at home and in the workplace has become increasingly accessible. However, recycling options on the streets and other public areas remain few and far between.
“We are committed to reducing the impact of our packaging, and increasing public options for recycling is key for this. We know that many of our products are consumed ‘on-the-go’, and so our goal is to provide convenient recycling solutions to make the process easier for consumers.”
Allan Leech, CEO of Heritage Great Britain Plc, said: “We are keen to get involved in any initiative that encourages recycling, so we’re really looking forward to working with CCE. We operate our own green policy throughout the Park, so it’s a natural fit for us. Plus we believe that you can’t expect people to recycle unless you give them the tools to do so – we have thousands of visitors every year so this should have a really positive impact.”
